What if being a Rebel made you a better leader?
Redesign your norms.
Realign your culture.
Recharge your people.
Work Needs REbels
With burnout through the roof and people quietly giving up, we desperately need leaders brave enough to fight for something better.
Willing to choose courage and connection over convenience and comfort.
You know that feeling when you see something that needs fixing and you literally can't sit still? When everyone else has accepted "that's just how we do things here" but you're thinking "this is insane, we can do better"?
That's the rebel impulse.
Rebel isn’t just another word for ‘good leaders.’
It’s a differentiated approach.
Rebels move in a way that both honors what’s been and challenges us to see new paths to better. Not fearless. They are unquiet. Brave. Persistent. Present. Connected. And utterly human.
Act from shared need, not top down approval
Ask for consent and cooperation, not permission from those in power. Move as a collective.
Say the quiet things out loud
Name what everyone's thinking but just can’t seem to say. Put words to the thing sitting heavy in the room.
Build forward, honor the past
Just because "that's how we've always done it" doesn't mean it's how we should do it tomorrow.
Experiment to learn
Don't wait for complete certainty. Try something small, learn from it, and move from found wisdom.
Stand at the eye of the storm
When change gets messy and people start bailing, that's when your work matters most.
Ready for your team to thrive? Let’s Start a Rebellion!
We can’t design your culture. Culture is the organic result of what you promote, endorse, tolerate, and practice together—and how you do it. But here's what we can design the daily practices that either honor your values or contradict them. The small moments that either build trust or erode it. (The big ones too!) We just need to be rebellious.
Change starts when we stop pretending and start experimenting. Let’s make your next move the most human—and rebellious—one yet.