What if being a Rebel made you a better leader?

Redesign your norms.
Realign your culture.
Recharge your people.

Work Needs REbels

With burnout through the roof and people quietly giving up, we desperately need leaders brave enough to fight for something better.
Willing to choose courage and connection over convenience and comfort.

You know that feeling when you see something that needs fixing and you literally can't sit still? When everyone else has accepted "that's just how we do things here" but you're thinking "this is insane, we can do better"?

That's the rebel impulse.

Rebel Why?

Does the word rebel scare you? That’s ok. Rebels have gotten a bad wrap. Let’s reset.

Rebels aren’t chaos monsters masquerading as freedom fighters. They're compelled by what's possible, and they can't not act when they see a way to make things better for everyone. They aren't trying to be difficult. Rebels just don’t particularly care if you’re uncomfortable. Especially if it means better things for everyone on the other side.

They're not fighting against things for the sake of fighting - they're fighting FOR something.

For their team to work better together.

For their organization to actually live up to its values.

For people to stop being ground down by systems that weren't designed for people to thrive.

Ready to stop managing broken systems and start designing work that honors both your people and your mission?

Rebel What?

Rebels move in a way that both honors what’s been and challenges us to see new paths to better. Not fearless. Unquiet. Brave. Persistent. Present. Connected. And utterly human.

Rebel isn’t just another word for ‘good leaders.’
It’s a differentiated approach.

Act from shared need, not top down approval

Ask for consent and cooperation, not permission from those in power. Move as a collective.

Say the quiet things out loud

Name what everyone's thinking but just can’t seem to say. Put words to the thing sitting heavy in the room.

Build forward, honor the past

Just because "that's how we've always done it" doesn't mean it's how we should do it tomorrow.

Experiment to learn

Don't wait for complete certainty. Try something small, learn from it, and move from found wisdom.

Stand at the eye of the storm

When change gets messy and people start bailing, that's when your work matters most.

Ready for your team to thrive? Let’s Start a Rebellion!

We can’t design your culture. Culture is the organic result of what you promote, endorse, tolerate, and practice together—and how you do it. But here's what we can design the daily practices that either honor your values or contradict them. The small moments that either build trust or erode it. (The big ones too!) We just need to be rebellious.

Rebel with Intention

When your team feels stuck, when good people are burning out, when "the way we've always done things" isn't getting results—we help you strategically rebel against those patterns and design practices that actually serve your people and your goals.

Co-create What’s Next

Using human-centered design principles, we prototype new approaches to meetings, decision-making, feedback, and collaboration.

No more "that's how we've always done it". We design for outcomes.

Work in context

Real transformation happens IN the work. We design experiments, rituals, and routines that make new behaviors feel natural—and you actively learn what works. Oh, and you build your abilities to rebel strategically again and again. Not just this once.

Change starts when we stop pretending and start experimenting. Let’s make your next move the most human—and rebellious—one yet.

You don’t have to be fearless to lead like a rebel. You just have to be compelled to make it better for everyone and leave your ego at the door.
— Tanarra
Tanarra Schneider, woman, head tilted to the left with a gentle smile and long dreadlocks.

Rebel
who?

I'm Tanarra, Rebel, Founder and chief co-conspirator.

I partner with leaders who are tired of watching their people struggle in systems that were built for output and efficiency, not humanity. Together, we figure out how to redesign work so it actually serves everyone - not just the org chart.

I’m an org and experience designer with 25+ years of experience leading teams, designing for humans, and helping orgs transform. I bring a toolkit full of practical experiments, hard won wisdom, and the stubborn belief that work doesn't have to break people.