Formation
The Vanguard
You’re building a culture that doesn’t exist yet.
The problem this solves
You don’t have a shared culture yet, either because nothing has been built, or because two different ones are about to collide without a plan. Every early decision gets made deliberately now, or inherited and undone later.
The shape of the engagement
01
See It
A vision exercise. Before there's a culture to inherit or repair, we help your leadership team get specific about what healthy actually looks like here: a working picture of daily behavior, not a values poster.
02
Name It
We define that aspirational culture in concrete, specific terms: what gets said out loud, what gets rewarded, what gets protected when things get hard.
03
Build It
Concentrated design work. We build the structures, norms, and roles the culture needs to run on, how decisions get made, how your team hires and onboards, how conflict gets handled before it's a crisis.
04
Shift It
We turn the new design into daily habits from day one, so it's alive in how your team actually works, not sitting in a document nobody opens again.
What changes
Illustrative - what shifts depends on your team, but here’s what tends to show up:
You get a strong foundation from day one, instead of inheriting one by accident three years in.
Culture and business strategy get built together, not bolted onto each other later, so how your team works actually supports both the mission and the humans doing it.
Shared awareness catches cracks in your infrastructure early, before they calcify into "that's just how we do things here."
Who it’s for
You're building a culture that doesn't exist yet, whether that's a founding team starting from nothing or two organizations becoming one without an inherited playbook to fall back on.
Duration
3 - 6 months; scoped during discovery.
Pricing
Starting at $125K.